Laura’s experience & skills
- 10+ years research experience.
- 4+ years as an independent qualitative consultant.
- Experience across a range of sectors (FMCG, health, education, technology, finance) with a specialism in retail and social research.
- Creative testing/development (advertising, packaging, POS, web), brand/service evaluation, idea generation, range review and NPD assessment.
- Groups, workshops, depths, intercepts, accompanied shops, webgroups, vox pops, observation, ethnography, eye tracking, deliberative consultation, desk research.
- MRS Associate.
- CIM Professional Diploma.
- Psychology First Class – University of Manchester.
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